Services
Thoughtful strategy.
Creative that
carries it through.
From a new identity to an ongoing content program, I help small businesses, nonprofits and campaigns connect what they want to say with the work people actually see. We can build one piece together or create a coordinated system across channels.
01Strategy & messaging
Before the first design or draft, we establish what you need to communicate, who needs to hear it and what should happen next. I turn those decisions into messaging, campaign plans and content that work together across channels.
- Positioning
- Audience priorities
- Core messages
- Campaign planning
- Content strategy
- Editorial calendars
Ask about this ↗ Epping Workforce HousingMaking a contentious issue understandableAn outreach approach built around approachable, sourced explanations of workforce housing, carried across social media, email, print and public outreach.
“…such a comprehensive, well planned and executed communications outreach program.” Thomas Prieto, VP, Granite Commercial Real Estate
02Branding & design
A recognizable identity gives your business or organization a consistent presence wherever people encounter it. I develop visual identities and carry them into the practical materials you use every day.
- Logos
- Visual identity systems
- Palettes
- Typography
- Brand guidelines
- Templates
- Branded collateral
Ask about this ↗ 03Publication & print design
Complex information deserves a format people can navigate and use. I design guides, reports and printed materials with clear hierarchy, thoughtful layouts and attention to the details that hold a publication together.
- Guides
- Reports
- Handbooks
- Brochures
- Mailers
- Flyers
- Signage
- Presentation materials
Ask about this ↗ 04Social media & content
A useful content program connects your goals with what your audience needs to hear. I plan, write and create social and email content that feels consistent and gives each piece a clear purpose.
- Social strategy
- Content calendars
- Graphics
- Captions
- Carousels
- Newsletters
- Email campaigns
- Ongoing channel support
Ask about this ↗ Epping Workforce HousingA content program built from zeroA weekly myth-versus-fact series, explainers on zoning and the state’s workforce housing law, and posts and emails that turned supporters out to public meetings.
250+ signatures of support · 0 → 1,000+ Instagram followers in year one · 400+ email subscribers · 30% average open rate
603 ForwardAdvocacy social, email and newsletterBills and budget fights turned into calls to action people could finish in a minute, supported by a newsletter, web content and one consistent look across every channel.
+300.4% paid Instagram reach and 2,074 new followers over 11 months in 2023
05Video
Video can introduce a service, explain an issue or bring an event back to life. I edit promotional films and short-form content with a clear story, purposeful pacing and formats suited to where people watch.
- Promotional videos
- Interviews
- Event recaps
- Short-form social edits
- Captions
- Platform-specific versions
Ask about this ↗ 06Websites
Your website should make it easy to understand what you offer and take the next step. I help organize the content, design the experience and bring the site into line with the rest of your communications.
- Website planning
- Content organization
- Copy
- Design
- Updates
- Ongoing management
Ask about this ↗ 07Campaigns & events
One strong idea should carry across every place a campaign appears. I develop coordinated creative for launches, events and outreach, connecting the invitation, the promotion and the materials people encounter along the way.
- Event identities
- Campaign graphics
- Registration emails
- Signage
- Programs
- Print collateral
- Promotional video
Ask about this ↗ 603 Forward + The Forward FoundationCamp ForwardA free, day-long leadership training. I created the identity, a badge and lockup that feel like a day outside, and carried it through speaker graphics, social posts and the registration email.
Ways to work together
One project or ongoing support.
Work with me on a defined project or through ongoing monthly support. Every engagement starts with a conversation about your goals, scope and timing, followed by a clear proposal outlining deliverables and pricing.
AIndividual projects
A defined assignment with an agreed scope, deliverables, timeline and fixed project fee.
BOngoing monthly support
A recurring partnership with an agreed monthly scope and reserved capacity.
Monthly creative support starts at $1,500. Individual projects are quoted based on scope.
Tell me about your project ↗How it works
- 01
Discover
We discuss your goals, audience, scope and timing.
- 02
Plan
You receive a clear proposal outlining deliverables, pricing and the working process.
- 03
Create
I develop the agreed work, with feedback and revisions as specified in the proposal.
- 04
Continue, when needed
For ongoing engagements, we review results and refine the work together.
