Our Economy, Our Future · Case study

Our Economy, Our Future: turning HB 155 into action

Role: Communications and Narrative Development Manager
Deliverables: Explainer series, weekly bill carousels, email, short-form video, a print handout, event graphics and decks
Result: 240+ emails and 30+ calls to lawmakers
Coalition: Elected creative lead for 8 partner organizations

Our Economy, Our Future, HB 155 campaign

The challenge

When a corporate tax cut started moving through the State House, Our Economy, Our Future needed Granite Staters to understand what it meant for them, and to act on it.

The idea

Explain the bill like a page of notes. A spiral-notebook explainer series walked through what HB 155 is, who pays, who benefits and the bottom line, in plain language anyone could share.

OOur Economy, Our Future

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The system

I built the campaign’s look and voice and carried it everywhere the campaign ran: carousels that followed the bill week by week, recap posts that showed supporters their impact, email headers, short-form video, a print handout, event graphics and the presentations for mobilization calls and volunteer trainings.

On the ground

A short-form documentary from the State House, filmed and edited for Instagram and TikTok.

Faith leaders at the State HouseShort-form documentary · 1:29

Following the bill

Posts that kept supporters current as the bill moved, each ending with one clear thing to do, and recaps that turned emails, calls and op-eds into proof that showing up works.

OOur Economy, Our Future