Advocacy campaigns, social & email
603 Forward helps young Granite Staters run for office, lead and be heard at the State House. I ran its social media, email and PR.
Day to day, that meant turning bills and budget fights into calls to action people could finish in a minute: petitions, testimony, emails to lawmakers and days of action, supported by a newsletter, web content, print and one consistent look across every channel.
Campaigns at a glance
Each campaign in one frame: every piece together, across the channels it ran on.
- +77.6%
- Organic Instagram reach
- +300.4%
- Paid Instagram reach
- 2,074
- New followers in 11 months
Exceptional talent in translating complex ideas into visually appealing graphics that resonate with our audience.
On Instagram
Posts as they ran, captions included. Each one ends with a single thing to do.
Year-end appeal
One modular set of donor graphics, each with a single message and a donate link.
The appeal on Instagram and video
Email headers
Headers that set the tone before the first line of copy.
Call to action: SB 70 + housing funding
2023 Fall Briefing
A stakeholder briefing on the past year’s work, with a set of invitations and recap graphics.
In print
A two-sided palm card: a year of results on the front, the mission and vision on the back.
“Alexa has a strong eye for design and a clear sense of what a piece needs to communicate. She turns complex information into graphics that feel engaging, accessible, and consistent with our brand.”
Running a campaign of your own?
I build the message, the look and the materials that move people from caring to acting. Every project starts with a free 20-minute call.
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