Lighthouse Counseling: a brand clinicians trust
- Role
- Brand identity, print and video
- Deliverables
- Mark, palette, business cards, trifold mailer, training flyers, palm card, ad, banner, table throw and four promotional films
Lighthouse Counseling ENT trains and supports counselors and clinical supervisors. The practice needed its marketing to look as credible as its training, everywhere a clinician might meet it.
The idea
One consistent system built around the lighthouse mark and a deep-navy palette, so a business card, a mailer and a banner at the door all read as the same practice.
Business card
#062133#062F55#3B526D#6785A8#759BC8#D5E4F6#F4EDE1#FFFFFFI carried that system through business cards, a palm card, a redesigned trifold mailer, two-sided training flyers, a one-page ad, Instagram posts, a retractable banner, an event table throw and a series of promotional videos.
The trifold mailer
A redesigned mailer that introduces the practice and its programs to clinicians across the state.
A trifold mailer, folded the way it arrives. Hover to open it up.
Training flyers
A two-sided flyer for each training and service, with session details, pricing and what past participants said. Tap a flyer to turn it over.
LPC Supervision Training on Instagram
A three-slide carousel: the service, who it is for, and dates and registration.
One-page ad
Every service on a single page, with David front and center.
One-page ad
Palm card
A two-sided card with the services on one side and why clinicians choose David on the other.
In the world
The system on the table, at the door and in people’s hands.
Promotional video
Short films that explain each program in the practice’s own voice.
Need a brand that holds together everywhere?
From the mark to the business card to the banner at the door, I build identities that stay consistent wherever people meet you. Every project starts with a free 20-minute call.
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